Villa Tequila  

Packaging & Campaign

Villa Tequila

Villa Tequila is an old crafted tequila inspired by the rebel commander Pancho Villa. This beautiful handcrafted tequila is one of Mexico's finest tequilas and the history of Villa himself is the passion that keeps this tequila so fine and well crafted. 

The tequila was packaged and re-designed for a more sophisticated look that is more appealing to the younger audience of the high class. The bottle would only be sold like this for the Extra Añejo bottle of tequila which is the finest of all tequilas. The package is meant to represent Villa himself, with the bandelier around his torso. The black and gold symbolizes strength and wealth which Villa lived for. The bottle is decorated with a vinyl designed with villas memories and the birth our Villa Tequila.

The campaign is focused towards the new generation or high end drinkers who are traveling and enjoying their time with their loved ones. The campaign is focused around Jay Alvarrez and Alexis Ren, a couple who travel the world together and are well known on social media apps and sites. The goal is to make a relationship between traveling and having a good time, and doing it with Villa Tequila. This is the tequila we all want to appreciate and drink when we travel the world and have a good time next to our friends and loved ones. This is Villa Tequila.