Audi
Audiorable | Advertising Campaign
audiorable
The campaign is relating a child or baby that we care for with an Audi car. The print ads incorporate the love we show to our kids or special someone and do the same to our Audi. The campaign would persist of three print ads that can be incorporated in magazine ads or bus stop advertisements as well.
A commercial that displays the worry of a man he has while waiting in a waiting room, setting the scene as if he is waiting to hear about a loved one that has been in an operation room and waiting on news from a doctor. Yet later a man in a white vest comes out and tells him it all went great and he can go outside and see her. And the man walking out with a face full of joy and stepping into his car and gripping onto the steering wheel as if he almost lost his Audi.
And a combination of a mobile app and website that features the campaign with a love for your Audi. The app has a game and features that sync to your Audi so that you can be sure how your Audi is doing.